Family in a Flash

Entering the family business can be risky. There are mammoth expectations and countless naysayers who challenge the authenticity of nepotism.  The Trumps did it in business, the Douglas's and Redgraves owned film and now the Demarcheliers have aimed their lenses on photography. 

"Eyes" Patrick Demarchelier

Many people remember Anne Hathaway's character looking more than a little dazed as Meryl Streep screeched, "Get me Demarchelier" from her office, but few knew the man behind the name as one of the most noted and successful fashion photographers of his generation. Patrick Demarchelier has had a storied career and now he's looking to pass the torch to his son.... Just 25 years old, Victor Demarchelier may be as well known for his romance with leading model Caroline Trentini, often the subject of both his and his father's work, as for his art, but over time has been consistently building his resume. 

Victor and Patrick Demarchelier

Victor, who has photographed for Vogue Paris, Interview, and 25, only minimally retouches his images: “I like when they’re rough. I don’t always spot them; that way they’re more like a piece of art. Having completed his first solo exhibition (along side fellow rock royal and star child Alexandra Richards) early in 2010, the stage is set for the next generation of artist to snap the world beautiful. 

Victor Demarchelier (and Caroline Trentini) Self Portrait

Vogue Brazil

The two photographers share a studio space to feed off of each others energy and insight but when asked what he's learned most from his father, Victor had the following response: He taught me to be nice to everyone. Especially the models." To which his girlfriend quickly shot back, "Too nice, apparently!"


As my high school motto declared, here's "to one generation introducing the next to a higher plane of life," and, as seen below, that it's never too early to introduce a bit of the family business. 

Josiah and Asher